October 1, 2013 by kittynh
This is important enough a point, I want to share it on Yankeeskeptic also. Why do these companies, and even media articles, not get that it’s not losing the “gay buyer” it’s losing the good people of any sexual orientation that believe in equality.
Barilla doesn’t want you to feature anything but a tradition family in their advertising. Guido Barilla made the big mistake of not just discounting gays, but also women, with this interview comment.
“I would never make a spot with a homosexual family. Not out of a lack of respect but because I do not see it like they do. (My idea of) family is a classic family where the woman has a fundamental role.”
So no ads with dad helping cook the family meal either? Just mama, after a long day at home watching soap operas and cleaning ,since most women don’t work in Italy to help support their families I am gathering from Guido Barilla’s comments, serving up a delicious dinner to her lazy family that probably won’t even help clean the dishes. Here in the US , most women work outside the home and husbands and children all…
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